Swedish band the Shout Out Louds have created a limited edition version of their new single Blue Ice as a playable piece of ice.
As the first single to be released from its Optica album, the band created ten boxes, containing a plastic record-shaped mould and a bottle of water. Offered to fans and press, those who got their hands on the boxes could fill the mould and place it in a freezer. Once ready, the piece of ice could be placed on a record player, producing a copy of the single at around 30 percent of its original recorded quality. The following video demonstrates how the ice record works:
Source: Springwise – Original source: Murray Orange